WBC商业挑战商科知识分享

为了帮助各位商科萌新快速了解商科学术挑战，由上海世界外国语中学商业社发起的 WBC 商业挑战融合BPA，FBLA，NEC知识点，带你抢先体验中国初选站的参与流程，挑战题型。
报名截止时间：2021.10.20（23:59）
考试时间：2021.10.24

WBC 知识点-冲刺篇
为了帮助商科萌新准备挑战内容，BPA主席团和上海世界外国语中学商业社的同学们一起为大家整理了一份复习知识点一览，本周为第一期。欢迎感兴趣的同学们在「WBC商业挑战沟通群」中讨论。

本期内容由 BPA 学生主席团 金拓宇Terry同学提供
特别鸣谢！
1. Marketing management is a process of controlling the marketing aspects, setting the goals of a company, organizing the plans step by step, taking decisions for the firm, and executing them to get the maximum turn over by meeting the consumers' demands.
E.g.: insurance, and stock brokerage companies, professional service providers.

2. The business plan refers to a document setting out a business's future objectives and strategies for achieving them.

3. The intellectual property refers to creation of the mind.
E.g.: inventions; literary and artistic works; designs; and symbols, names and images used in commerce.

4. Multinational refers to a company operating in several countries.
E.g.: Microsoft, Google, Coca-Cola

5. Perpetual inventory is a continuous accounting practice that records inventory changes in real-time.
E.g.: grocery stores - each time a product is bought and scanned, the system updates inventory levels in the database.