5月29日大陆雅思大作文范文：广告的正面和负面影响

　　5月29日大陆雅思大作文范文：广告的正面和负面影响，这是一道双边类大作文，广告是雅思写作中常见的话题之一，主要都会围绕着广告的利弊来讨论。这道题目，双方观点不完全对立，建议持都赞同的角度切入。审题时需要注意的，第二个观点产生负面效应的原因是因为“it will make people feel dissatisfied with who they are and what they have”，因此需要扣住这个点来讨论。

　　高分范文示例

　　There is a belief that advertising has positive economic influences; nevertheless, others are more concerned about its repercussions for the populace, since marketing campaigns provoke people’s dissatisfaction with life. From my perspective, both views can be considered justified in a sense, and it is oversimplified to venerate either opinion over the other.

图片来源网络

　　When it comes to the relevance of this business approach to economy, the first thing to realize is its role in boosting companies’ revenue. The very conundrum that exhausts companies is how to increase product sales or expand their services to global market – both problems are where advertising has a role to play, be it to create awareness about the product or service in the minds of customers, or to build a brand image across the globe; had it not been for publicity, the profit of many industries would have witnessed a dramatic shrinkage. Not to be left behind is the value created by the advertising industry itself: it is imperative to recognize that it has prospered to be a mature business that spawns millions of job opportunities.

　　On the other hand, and from the perspective of the populace, it is also difficult for me to see advertising as anything other than a culprit leading to people’s unsatisfaction of life. Those championing its economic implications for businesses are oblivious to the fact that the economic blessings are at the cost of people’s happiness with who they are and what they have. Advertisers expose the public to new and exciting things and stir up their desires to spend more to alleviate their unsatisfactory feelings; examples regarding this include people’s pursuit for latest smart phones, fashionable clothes, etc. However, it inevitably exacerbates the extravagant lifestyle of younger generations, who are more susceptible to the publicity stunts. Adding to the point is the apprehension about the waste caused by relentless purchases – most of discarded items are made of non-biodegradable materials.

　　From what has been discussed above, it is my conclusion therefore, advertising can be both blessings and curse, depending on which what stakeholders value more in a given context.

　　相关词汇和语法结构

　　Provoke  激起

　　Spawn  产生

　　Culprit  罪魁祸首

　　Alleviate  减轻

　　Extravagant  浪费的

　　Non-biodegradable  不降解的